Bed Bath & Beyond

EMAIL • DESIGN CHANGE CONSULTING

I was brought in to completely redesign BBB's email. We started with a large collection of their needs and conducted extensive interviews from their marketing teams.

First we created a clean, modern, responsive email and landing page system. It incorporated custom web fonts and embraced a new type system.

Their email needs relied on dynamic publishing with thousands of variations per day.

Our system not only looked better and eliminated the previously cluttered layouts, it performed well from the very first day. In fact, the new layouts received an increase in CTO by 9% within the first 5 days. Overall revenue metrics were even better.

The team I managed actually worked on-site in the NYC Soho design studio. We held design and round-tables monthly for over two years.

Digital Multi-Channel Marketing
Email Design
Web Design
Dynamic Product Publishing
Digital Typography
Iconography
Content Systems
Responsive Design
On-site Design Team Management
Photography Selection and Copyright Management

BACK