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Land's End

WEB • EMAIL •  SOCIAL • CONTENT • ADS

I loved my time collaborating with the in house creative team at Land's End, 

Extensive A/B testing and personas were used to create dynamic web and email layouts. All layouts utilized customer data to customize products and content.

  • Digital Multi-Channel Marketing 

  • Digital Typography

  • Iconography

  • Email Design

  • Web Design

  • Content Systems 

  • Responsive Design

  • Large Design Team Management

  • Photography Selection and Copyright Management

  • Video & Animation

© 2023 Matthew Caldwell

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