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Olive Garden

WEB • EMAIL • APP • SOCIAL • CONTENT

Free breadsticks and best in class email, social and content.

I was enlisted to build an in-house team at Darden HQ in Orlando that would build all the email and landing page promotions for this huge restaurant chain.

I managed a team of 9 designers, copywriters, project managers, developers and account managers

  • Very Large Multi-Channel Design System 

  • Email Design

  • Web Design

  • App Design

  • Consensus Building and Buy-In

  • Presentations & Feeback

  • CRM

  • A/B Testing

  • Promotion and Content Calendar

  • Digital Typography

  • Iconography

  • Content Systems 

  • Responsive Design
  • Large Design Team Managment

  • Photography Selection and Copyright Management

© 2023 Matthew Caldwell

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