WEB • EMAIL • APP • ICON

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Collaborated with multiple design and marketing teams within Paypal to redesign multi-channel communications.​

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Extensive user mapping and requirements lead to a unified design system that spanned web, email and app.

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By embracing a Paypal brand refresh, this system added to the visual vocabulary with new icons, CSS and photo styles.

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The new system was rolled out and utilized by in-house teams to create light weight user flows that are still used to this day.

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• User Mapping

• Design & Brand Requirements

• Email Template Systems

• App Design

• Multi-channel consistency

• CSS & HTML Coding

• Presentation and Explanation to many in house teams

• 9 months